Friday, April 13, 2012

Velti Report: iOS Regains The Mobile Ad Lead, New iPad Growing Fast

velti ecpmsiOS edged out Android in mobile ad marketshare last month, according to a new report from mobile marketing company Velti. The report is based on data collected from 33,405 apps via the Mobclix Exchange, which Velti acquired in 2010. It says that at the end of 2011, iOS and Android both had 50 percent marketshare, but that iOS pulled ahead in March, with 53 percent marketshare for the month.

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