Etisalat Group partners with iMENA Holdings | Rapid TV News

Louise Duffy | 26-02-2013

Telecoms giant Etisalat Group has announced its partnership with iMENA Holdings, a company focused on supporting the development of online consumer businesses in the Middle East and North Africa (MENA) region.

iMENA?s mission is to capture the hyper-growth phase of the online consumer industry in the MENA region by developing a portfolio of businesses across various sectors that include e-commerce, digital media, and mobile applications and services to address the gaps in the Internet ecosystem.

With the support of investment capital from around the globe, the company?s strategy is to own and operate companies with proven business models, executed through the establishment of new businesses, partnering with established leaders, and investing in existing companies.

Through Etisalat?s ownership of telecommunications and ICT assets in these markets, and iMENA?s management team?s experience in managing successful online businesses, the partnership is established to provide great value for its partners and customers.

Khalifa Al Shamsi, chief digital services officer of Etisalat Group, said: ?Etisalat is constantly looking for new ways to enhance the way in which we serve our customers. By partnering with iMENA, we are helping to develop the Internet ecosystem which would foster an entrepreneurial environment and encourage the creation of new companies and business models in our region, for our region.?

Daniel Ritz, chief strategy officer for Etisalat Group, said: ?The number of consumers in the MENA region with Internet access is increasing at a rapid pace. This large and growing market is currently underserved. We believe our partnership with iMENA will enable us to better understand consumer trends ahead of the curve and allow us to develop innovative MENA-specific products and services to satisfy the future needs of our subscribers.?

Khaldoon Tabaza, co-founder and chairman of iMENA, added: ?We are delighted to partner with Etisalat Group, the leading telecommunications group in the region, which has the right scale to position iMENA as the leading Internet group in the region.?

Source: http://www.rapidtvnews.com/index.php/2013022626543/etisalat-group-partners-with-imena-holdings.html

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