How We'll Get To 54.5 Mpg By 2025

I live in the US now, but I lived in France until a few years ago.
The market is quite different in ways most people do not see.

First of all, the weather condition in the US are very variating from a region to the other one. I live in ohio and we get snow about 5 month per year. That's a mid alps type of snow. Having a good traction is important. Most people will get "all seasons tires", which is fairly stupid, but that's what people do.

Then, the road condition are different. I was reading recently that US policitians prefer opening new roads than fixing existing ones. The road are bad in the US in general compared to your average road in France. Having a car that can take bad roads is important.

Most people will travel long distance, having a confortable car is important. You frequently hear "I'll drive there, it is only 18 hours driving away". People think whenever they buy a car, that they might travel for days in it.

There might be issues on familly sizes as well, but I could not find good comparative data on it (beside fertility rate which does not mean too much).

In France, half the problem of having a car is parking it. Parking is typically not an issue here. So there is less incentive for small cars.

Importing car from the european market is difficult. European cars are more expensive to buy and to insure than american or japanese cars.

Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/zWPG5et3F2M/how-well-get-to-545-mpg-by-2025

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